Ready, set, get shopping! On Saturday, December 13, 2025, participating boutiques will donate 20 percent of all sales to MSK Kids, the renowned pediatric program at Memorial Sloan Kettering Cancer Center. The funds support world-class care and groundbreaking research for children with cancer, transforming holiday shopping into a meaningful act of giving. PB for MSK brings a touch of New York holiday sparkle to Palm Beach. Inspired by the iconic Miracle on Madison Avenue, this chic charitable shopping event unites a curated lineup of Worth Avenue and Royal Poinciana Plaza boutiques for a festive day of style with purpose.
The first stop on the tour is Pink Paradise, The Colony Hotel Palm Beach, to start the day in The Colony Edit, where they are offering the most festive and fancy fascinations of all kinds.
The photos are courtesy of Capehart Photography shot at the Colony at the Kick-Off Party 2024.
Next on the tour is Danielle Rollins, a charming stop on Georgia Avenue’s design district filled with Palm Beach-perfect picks that brighten any home. It is effortlessly chic, wonderfully curated, and a delight to explore. These are the gifts that please your friends, both new and vintage.
And we popped and bopped into some of our favorite shops in town to pick up very special gifts for all of the VIP’s on our list.
Participating stores will offer a range of in-store experiences, including festive drinks, decorations, and more. The following boutiques are currently confirmed to participate:
Abby’s on the Island
AERIN
Ala von Auersperg
ASHA
Assouline
Daniella Ortiz
Danielle Rollins
Frances Valentine
Jenni Kayne
Julia Amory
La Vie Style House
Leta Austin Foster
LOVE Binetti
LoveShackFancy
Marina St. Barth
Max Mara
Meg Braff Designs
Oscar De La Renta
Paul Labrecque Salon & Spa
Pepa London
Provident Jewelry & Fine Art
Rani Arabella
Rosenbaum Contemporary
The Edit at The Colony Hotel
Theory
Veronica Beard
Vilebrequin
Well Made Home
MSK Kids builds on more than 140 years of MSK’s groundbreaking leadership in cancer care. As one of the world’s most respected centers for childhood oncology, MSK Kids combines pioneering research with a supportive, family-centered approach. Children receive the most advanced therapies from leading specialists, along with care teams who walk with families every step of the way, including child life experts, psychologists, and educational support. It is compassionate, world-class care designed to bring strength, comfort, and hope when it is needed most. Learn more about how MSK makes an impact here.
With more than 100 million dollars raised, The Society of MSK continues to champion exceptional patient care and groundbreaking research. Discover their remarkable impact and find donation information here.
When you shop through our site, we receive a commission, and we donate a portion to our Charity of the Month.
To see all of W2WW affiliate retail sites, click HERE.
Thank you for your support.
