
I am back at Asha celebrating our one year anniversary of opening in PB. Here is a peak at what is new and fabulous for Asha this season. It feels like home to be in the beautiful shop.
Shop the Best in Holiday Gifts 2025
ASHA by Ashley McCormick is a resort-inspired lifestyle brand rooted in elegance, wanderlust, and heritage. What began with a sketch during Ashley’s senior year at Georgetown has grown into a globally minded, artfully crafted collection of jewelry, embroidered fashion, and travel-ready accessories.
ASHA by Ashley McCormick is a resort-inspired lifestyle brand rooted in elegance, wanderlust, and heritage. What began with a sketch during Ashley’s senior year at Georgetown has grown into a globally minded, artfully crafted collection of jewelry, embroidered fashion, and travel-ready accessories.

Raised in Greenwich, CT and inspired by summers on Nantucket, studying art history in Florence and Paris, and the vibrant markets of Marrakech & the south of France, Ashley designs through the lens of a collector and a curator—blending old-world sophistication with modern femininity. Every piece tells a story: jewelry echoing Moorish architecture, a kaftan stitched with the spirit of Mediterranean tiles, a dress destined for long lunches in the sun.

With boutiques in Greenwich, Palm Beach, & Nantucket, ASHA invites women to dress beautifully, live artfully, and carry a sense of place—wherever they go. ASHA is proudly female-founded, globally minded, and rooted in beauty that endures.








