We loved shooting our LX New York segment with Maria at Ivanka Trump Fine Jewelry Collection on Madison Avenue and 63rd Street. The shop is a precious jewel box filled with exquisitely designed jewelry of every description. Ivanka believes, “this collection is that it will appeal to women who have a strong sense of themselves, know what they like, value exquisite workmanship and wear even the most important jewelry with a kind of off-handed elegance. They have a sense of tradition, but they like to go their own way. They appreciate quality, but won’t tolerate stuffiness. They have everything, yet they have nothing to prove.”
